BYU Cougars Land Coveted Transfer: Robert Wright III Commits in Landmark $3.5M NIL Deal
In a move that has sent shockwaves through the college basketball world, the BYU Cougars have landed one of the most sought-after transfers in recent memory. Robert Wright III, the highly touted freshman point guard from Baylor, has officially committed to joining BYU, confirming the decision along with a groundbreaking $3.5 million NIL (Name, Image, and Likeness) deal.
Wright, who made headlines throughout the 2023–2024 NCAA season with his electrifying play and poised leadership, was seen as a future NBA talent and one of the crown jewels of Baylor’s recruitment pipeline. The Philadelphia native averaged 13.2 points, 5.8 assists, and 1.9 steals per game in his freshman campaign, quickly establishing himself as one of the Big 12’s premier young talents. His speed, court vision, and clutch performances made him a fan favorite and a hot commodity in the transfer portal.
His move to BYU signals a major coup for head coach Kevin Young, who has been working tirelessly to elevate the Cougars’ profile as they continue to adjust to life in the Big 12. For a program that has long hovered just outside the elite ranks of college basketball, the acquisition of Wright represents a turning point.
“Robert is a transformative player,” Coach Young said in a statement released by the university. “He brings leadership, toughness, and a winning mentality. What he accomplished at Baylor in just one season speaks for itself. We’re thrilled to welcome him to Provo and can’t wait to see him in Cougar blue.”
The deal, reportedly valued at $3.5 million, ranks among the most lucrative NIL agreements in college basketball to date. While the financial details remain mostly private, sources close to the program confirmed that the package includes brand sponsorships, marketing partnerships with local and national companies, and personal brand development resources. The agreement also includes mentorship and business opportunities designed to prepare Wright for life beyond basketball.
For Wright, the decision was about more than just the money. In a social media video posted to his official Instagram account, he cited BYU’s culture, coaching staff, and vision for his development as key factors.
“BYU made me feel like more than just a player—they made me feel like family,” Wright said. “I want to grow not just as an athlete, but as a person and a leader. Coach Young laid out a plan that really spoke to me. And honestly, I’m excited to bring something new to this program. We’re going to make history.”
The Cougars, who finished the 2024 season with a 19–14 record, are expected to make significant strides in the coming year. With Wright running the offense, BYU fans are already buzzing with talk of a deep NCAA tournament run. His ability to break down defenses, control tempo, and hit big-time shots could be the missing piece the Cougars have been waiting for.
Analysts have already begun speculating on how Wright will fit into BYU’s system, with many expecting him to thrive under Young’s up-tempo offensive style. The program has also made key offseason moves to surround him with complementary talent, including the return of veteran shooters and an athletic frontcourt.
The signing also underscores the growing influence of NIL in the college basketball landscape, as top-tier talent increasingly weighs financial opportunities alongside traditional program prestige and development paths.
For BYU, this is more than just a marquee signing—it’s a statement. A statement that the Cougars are ready to play at the highest level and that Provo can now be considered a serious destination for elite talent. With Robert Wright III leading the charge, the Cougars’ future has never looked brighter.
