UNC’s Caleb Wilson Rejects $9.2M NIL Deal: “I’m Staying Right Here”
CHAPEL HILL, NC — July 8, 2025 — In a bold and defining moment for college basketball, UNC star Caleb Wilson stunned fans and media on Monday afternoon by turning down a jaw-dropping $9.2 million Name, Image, and Likeness (NIL) offer from a major in-state rival. Speaking to a packed crowd inside the Dean E. Smith Center, the rising junior delivered a message that electrified the Carolina faithful:
“I’m not going anywhere.”
Wilson, a 6’8″ shooting guard and jumbo-wing known for his versatility, explosive athleticism, and leadership on and off the court, made the announcement during UNC’s annual “Tar Heel Takeover” summer event — originally scheduled as a youth basketball clinic and community celebration. But when Wilson took the mic, the tone shifted. His words instantly became a rallying cry for a program chasing national glory.
“I didn’t commit to UNC for the money,” Wilson said, his voice steady and passionate. “I came here to be part of something greater than myself. We’ve got unfinished business, and I’m staying to finish it.”
The crowd erupted with chants of “Caleb! Caleb!” as Head Coach Hubert Davis joined him on stage moments later, visibly emotional and energized by his star player’s loyalty.
“In today’s world, this kind of commitment is rare,” Davis said. “Caleb Wilson just turned down more money than most college athletes will ever see — because he believes in this team, this program, and this family. And I promise you this: we are going to turn that belief into banners. Caleb will be one of the most complete players in the nation and a top-three pick in next year’s NBA Draft.”
Wilson had been at the center of intense speculation this summer, with insiders reporting multiple high-profile NIL offers, including the massive $9.2 million deal from an unnamed North Carolina school. The offer reportedly included upfront cash, endorsement deals, luxury housing, and national ad campaigns — a life-changing package for any student-athlete. Yet Wilson declined, choosing legacy over luxury.
The junior averaged 19.3 points, 7.1 rebounds, and 3.4 assists last season, playing a pivotal role in UNC’s Elite Eight run. His combination of size, skill, and leadership had NBA scouts and college recruiters alike watching closely. Many assumed he would transfer or declare for the draft — until now.
“This decision tells you everything you need to know about Caleb,” said teammate and fellow starter Marcus James. “He’s not chasing money. He’s chasing rings.”
Wilson’s announcement instantly went viral, with Tar Heel alumni and basketball legends chiming in across social media. Former UNC star Vince Carter posted, “That’s Carolina pride. Mad respect.” NBA forward Harrison Barnes tweeted, “Caleb Wilson just became a Carolina legend.”
The moment has sparked a larger conversation about the current state of college sports, where NIL deals have redefined what loyalty and commitment mean. While financial opportunities continue to expand for student-athletes, Wilson’s choice reminded fans that passion and pride still drive the best in the game.
As Coach Davis wrapped up the event, he left the crowd with one final message:
“Caleb Wilson didn’t just make a choice today. He made a statement. And together, we’re going to make history.”
With Wilson back in uniform, expectations in Chapel Hill are sky-high — and now, more than ever, the Tar Heels believe.
About the Author
