UNC’s Seth Trimble Signs Landmark $10.5 Million NIL Deal, Dean Smith Center Erupts in Celebration
Chapel Hill, NC – The Dean E. Smith Center turned into a sea of celebration this afternoon as UNC guard Seth Trimble inked a historic Name, Image, and Likeness (NIL) deal worth $10.5 million over five years. The landmark agreement, confirmed by the university and Trimble’s representatives, marks one of the most significant NIL deals in college basketball to date.
Fans, teammates, and staff filled the arena with applause as Trimble took center stage during a special announcement event hosted by UNC Athletics. The deal, which combines high-profile brand endorsements, media collaborations, and community initiatives, places Trimble among the top-earning college athletes in the country.
“This moment isn’t just about me,” Trimble told the crowd. “It’s about every athlete who’s ever dreamed of making a name for themselves while representing something bigger. I’m proud to do this as a Tar Heel, and I’m honored to pave the way for others.”
Trimble’s NIL agreement is backed by several major sportswear and tech companies, along with local North Carolina businesses and national media platforms. It includes exclusive endorsement rights, sponsored appearances, and partnerships that will allow Trimble to give back to communities across the state.
UNC head coach Hubert Davis applauded the guard’s growth and leadership, stating, “Seth has earned every bit of this. He’s an outstanding player, an even better teammate, and an incredible representative of Carolina Basketball. This deal shows the kind of person he is — and the kind of future he’s building.”
Trimble, who hails from Menomonee Falls, Wisconsin, has quickly risen to prominence in Chapel Hill. During the 2024–25 season, he posted impressive averages of 12.8 points, 4.6 assists, and nearly two steals per game, becoming a central figure in the Tar Heels’ Final Four run. His ability to lead on both ends of the floor has made him one of the most promising guards in the nation.
The UNC community welcomed the news with open arms, and the Smith Center buzzed with excitement. Students and fans gathered outside to celebrate, waving flags and singing fight songs. UNC gear featuring Trimble’s name and likeness sold out within hours of the announcement.
UNC Athletic Director Bubba Cunningham called the deal a “transformative moment,” adding, “This is what the NIL era is about — empowering student-athletes while enhancing the legacy of institutions like Carolina. Seth’s deal is a bold step forward, and it will resonate across the college sports landscape.”
In addition to his on-court talent, Trimble has become a respected leader and ambassador for the program. His NIL agreement includes provisions for charity work, youth mentorship, and educational outreach, aligning with his vision of using his platform for more than just personal gain.
“This is only the beginning,” Trimble said in closing. “I’m here to win, to grow, and to give back. Carolina is family — and now we’re making history together.”
With this deal, Trimble not only cements his status as a college basketball star but also redefines what’s possible for student-athletes navigating the evolving world of sports and sponsorship.
