Netflix Unveils Explosive New Documentary on Jerry Jones and the Dallas Cowboys: “Oil Money, Star Power, Super Bowl Dreams”
Netflix is diving deep into the heart of Texas football with its latest sports documentary, “Oil Money, Star Power, Super Bowl Dreams.” The highly anticipated series will chronicle the rise, drama, and legacy of the Dallas Cowboys under the leadership of their bold and often controversial owner, Jerry Jones.
Set for release later this year, the documentary promises an unfiltered look at the evolution of one of the most recognized sports franchises in the world. From oil-rich boardrooms to glittering Super Bowl rings, from locker room feuds to stadium-sized ambition, the series aims to tell the full story of how Jerry Jones transformed the Cowboys into “America’s Team” — and the massive impact he had on the NFL.
The title, “Oil Money, Star Power, Super Bowl Dreams,” encapsulates the larger-than-life persona of Jerry Jones, who purchased the Dallas Cowboys in 1989 for $140 million, despite their declining performance and financial instability. A former oil tycoon from Arkansas, Jones wasted no time making sweeping changes — beginning with the controversial dismissal of longtime coach Tom Landry.
Teaming up with head coach Jimmy Johnson, Jones led the Cowboys to three Super Bowl titles in the 1990s, creating a football dynasty and restoring the franchise’s dominance. The documentary will explore this legendary era with never-before-seen footage, exclusive interviews, and candid reflections from the people who lived it.
From championship highs to internal disputes, the series will also cover the team’s tumultuous road since its 1990s peak, including failed playoff runs, headline-grabbing controversies, and Jones’ relentless pursuit of another title.
Netflix has assembled a top-tier production team to bring this gripping story to life, promising insights from NFL legends, former players, coaches, and celebrities closely tied to the Cowboys brand. Viewers can expect appearances by Troy Aikman, Emmitt Smith, Michael Irvin, and others who helped shape the franchise’s storied history.
What sets this series apart is its blend of sports, culture, and entertainment. The Cowboys have long been more than just a football team — they’re a pop culture powerhouse. The documentary will highlight the intersection of fame, football, and business, showing how Jerry Jones turned the Cowboys into a global phenomenon.
The series will also shed light on Jerry Jones’ transformative impact on the NFL itself. A savvy businessman, Jones revolutionized team ownership by prioritizing marketing, branding, and media deals. His vision led to innovations such as AT&T Stadium, often dubbed “Jerry World,” and helped drive the league’s massive financial growth.
Viewers will gain rare insight into how Jones reshaped the business of football — influencing television rights, merchandising strategies, and team operations in ways that continue to affect the NFL today.
At its core, Oil Money, Star Power, Super Bowl Dreams is about vision, risk-taking, and legacy. It’s the story of a man who defied the odds, challenged tradition, and built one of the most powerful empires in sports. Whether you’re a diehard Cowboys supporter, a football enthusiast, or simply a fan of compelling storytelling, this documentary promises drama, inspiration, and behind-the-scenes revelations.
While Netflix has not confirmed an official release date, the series is expected to debut in late 2025, potentially aligning with the start of the NFL season. One thing is certain: the world is about to get an inside look at Jerry Jones, the Cowboys, and the empire that changed football forever.
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