BREAKING NEWS: Netflix has officially launched the new Collingwood Magpies documentary series; a three-part production titled ON THE INSIDE designed to bring members and supporters into the four walls of Collingwood’s AFL program and show the human side of high performance
Collingwood Football Club has taken a bold step into the global streaming spotlight, with Netflix officially releasing a new three-part documentary series titled ON THE INSIDE. The production offers unprecedented access to the inner workings of Collingwood’s AFL program, providing members and supporters with an intimate look at what it truly takes to compete at the elite level of Australian football.
According to club officials, the documentary is aimed at pulling back the curtain on high performance sport — not just the wins and celebrations, but the pressure, preparation, setbacks, and personal sacrifices that define life inside an AFL powerhouse. Speaking about the project, Collingwood CEO Craig Kelly explained that the series was designed to immerse fans within the club’s environment.
“This series is about bringing our members and supporters into the four walls of our AFL program and showing the human side of high performance,” Kelly said via the club’s official media channels. “People see what happens on game day, but they don’t always see the work, emotion, and resilience that happens behind closed doors.”
The documentary follows players, coaches, and staff throughout a pivotal season, capturing team meetings, recovery sessions, tactical discussions, and deeply personal moments. It highlights the leadership of senior figures within the football department and showcases how younger players adapt to the demands of elite competition.
Head coach Craig McRae features prominently in the series, offering insight into his coaching philosophy and the culture he has helped foster at the club. Known for his strong emphasis on connection and belief, McRae’s approach to leadership is explored in detail, revealing how emotional intelligence and trust play critical roles in performance.
The series also touches on the expectations that come with representing one of the AFL’s most storied clubs. With a passionate supporter base and a long-standing history of success, Collingwood players operate under intense scrutiny. ON THE INSIDE does not shy away from this reality, instead embracing the vulnerability and honesty that define the modern sporting landscape.
Industry observers note that Netflix’s involvement reflects the growing global appetite for behind-the-scenes sports storytelling. Similar documentary formats across international competitions have resonated strongly with audiences, offering clubs an opportunity to strengthen engagement and expand their brand reach beyond traditional markets.
For Collingwood, the timing of the release is significant. The club has experienced both triumph and adversity in recent seasons, making the documentary’s narrative arc compelling viewing for supporters and neutral fans alike.
Ultimately, ON THE INSIDE serves as more than just a football documentary. It is a study of teamwork, leadership, resilience, and identity — themes that extend well beyond the boundaries of the field. By granting unprecedented access to its inner sanctum, Collingwood has embraced transparency in an era where authenticity matters more than ever.
With all three episodes now available for streaming, supporters can step beyond the grandstands and into the heart of the Magpies’ high-performance world.
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