Knicks star Jalen Brunson opens up about why he’s ‘not afraid to fail’ in New York.

Knicks star Jalen Brunson opens up about why he’s ‘not afraid to fail’ in New York.

When New York Knicks star Jalen Brunson arrived in New York ahead of the 2022–23 season, expectations were already sky-high. The franchise had committed $104 million over four years to lure him away from the Dallas Mavericks, betting he could become the steady hand and late-game closer the organization had long lacked. Nearly two seasons later, Brunson has not only justified that belief but embraced the unique pressure that comes with playing at Madison Square Garden.

Speaking recently about his mindset, Brunson made it clear that fear is not part of his approach. “I’m not afraid to fail,” he said, reflecting on what it takes to lead a team in a market as demanding as New York. For Brunson, the spotlight that comes with wearing a Knicks uniform is not a burden but a privilege.

Brunson’s perspective has been shaped by years of preparation and experience. The son of former NBA guard and current assistant coach Rick Brunson, Jalen grew up around the league, understanding both its rewards and its scrutiny. After a decorated college career at Villanova — including two national championships — he entered the NBA as a second-round pick in 2018. With the Mavericks, he developed into a reliable scorer and playoff performer alongside Luka Dončić, most notably during Dallas’ run to the Western Conference Finals in 2022.

Yet in New York, Brunson has taken on a different role: primary playmaker, emotional leader and late-game decision-maker. The pressure to perform in one of the world’s most scrutinized sports markets can overwhelm even seasoned veterans. Knicks fans demand toughness, accountability and results. Brunson insists that accepting the possibility of failure is part of chasing success.

“If you’re worried about failing, you’re not fully committing to the moment,” he explained. That mindset has been evident in clutch situations. Brunson has consistently taken — and made — difficult shots late in games, unafraid of the consequences if they don’t fall. His calm demeanor and willingness to shoulder responsibility have endeared him to teammates and fans alike.

Head coach Tom Thibodeau has repeatedly praised Brunson’s poise and work ethic, pointing to his preparation and competitiveness as foundational to the team’s culture. Teammates echo that sentiment, noting that Brunson’s confidence is steady rather than flashy. It is built on repetition, film study and an unwavering belief in his craft.

The results speak for themselves. Since Brunson’s arrival, the Knicks have reestablished themselves as a playoff contender in the Eastern Conference. His scoring averages have climbed, his assist numbers reflect expanded playmaking duties, and his leadership has helped stabilize a franchise that had long searched for consistency at the point guard position.

But Brunson’s impact extends beyond statistics. In a city that reveres resilience, his “not afraid to fail” philosophy resonates. New York crowds appreciate players who compete without hesitation, who accept accountability and who rise to the occasion under bright lights. Brunson understands that misses will happen, turnovers will occur and criticism will follow — but none of it can dictate his approach.

As the Knicks continue their pursuit of deeper postseason success, Brunson’s mindset may prove as valuable as his scoring touch. In a league defined by pressure moments, his refusal to fear failure could be the trait that ultimately defines his tenure in New York.